In the eyes of the marketing gurus at Dotcomweavers, search engine optimization is a fusion of art and science. The experts at this NJ-based company begin by applying the technical aspects of SEO to websites owned by clients. A thorough review is done on the HTML code that defines all of the aesthetic components seen by visitors as well as the invisible syntax that's analyzed by search engine robots. Dotcomweavers adjusts HTML tags according to the protocols that are established by Google, Bing and other search engines. For example, hyperlink tags that have improper formatting lead to glitches when users click on them. If left unfixed, broken links on pages can lead to penalties in terms of rankings on search engines. Dotcomweavers takes proactive steps to ensure websites don't receive penalties from Google. Otherwise, it may take months or years for a domain name to redeem itself in the eyes of Google's automated spiders.