Kohactive develops e-commerce websites that run on an assortment of open source systems. This IT company believes that it is important to diversity the codes and scripts that are used to define the back end of an online store. Traditional protocol dictates that e-commerce websites should be powered by HTML. Kohactive likes to expand the source code of a given online shop that is supposed to appeal to a broad marketplace. For example, jQuery can be combined with Ruby on Rails and Ajax in order to optimize the performance of an e-commerce website. Kohactive makes sure that all of its computer programmers receive the latest training on coding and scripting for the modern web. Similarly, it is also important for the agency's marketing experts to keep up with new innovations in search engine optimization. After all, an online store must be advertised on popular platforms such as search engines and social networks.